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Communicating With Emotion.

Pjur Group modernizes its message and appearance.

“We want our customers to start feeling and making associations when having visual contact with the brand Pjur.”
Alexander Giebel, CEO of Pjur Group Luxembourg

The worldwide operating company Pjur Group, located in Luxembourg, has developed a new message paired with visuals to promote their trademark to consumers within a contemporary market. Pjur Group aims to support their distributors and wholesalers by making the Pjur brand more recognizable for the end customer. To begin this challenge, Pjur has choosen images, traditional and nontraditional, sensual and playful, singles and couples, that deliver an emotional impact, or what Pjur Group describes as Elements Of Love.

Pjur Group, in the past, focused mainly on communicating with its distributor and wholesaler partners. This concentration proved highly successful as the Pjur brand, in its market, has become the leader in delivering quality products. And now, Pjur Group continues this effort and further their distribution support by engaging the consumer.

Elements Of Love, the new theme for 2009, is a part of this communication designed to engage the consumer and charge the Pjur brand with pure emotion. The products are classic, the message is modern, and the brand is timeless. This campaign coinsides with the redesign and relaunch of the Luxembourg corporate website Pjur.com. Check out the site and look for more to come here on PjurUSA.com.

Developed to enhance your personal pleasure, Pjur personal lubricants, sexual enhancers, and hygiene aids are designed to make your sex more enjoyable and longer lasting. These products are safe for every day intimate and body care. Great products at great prices makes for a super value.