Trade show is one of the best marketing tools that are available for global marketers who wish to communicate their products and/or brand to the public and other business-to-business sector users.

One of the main marketing objectives of business is to generate qualified offers that will finally convert into sales. After all, sales is the income of any successful business. It is important that you achieve high position for your company in the marketplace to support your company’s product and service promotion. This can help your customers to differentiate your company's products amongst the many rivals or competitors

Trade show represents the most attractive way to contact a group of people and serve a definite business all over the Globe.

The expense of the trade show accounts carries huge percentage of a company's marketing resources and funds; these trade shows stands for the most expensive and effective marketing and brand awareness. But sometimes, online transactions through trade show is more convenient and cheaper, as people get everything from the screen with a virtual environment. Trade show may balance the deficiency of B2B, as trade show transaction occurs between companies in a definite region with a definite time.

Assume about the offline event promotion, as your company may need as below:

• Huge expenses of marketing
• Time to create global leads
• The cost to attend
• Buy, Design and manufacture a stall
• Print resources
• Other expenses like traveling of staff and more..,

These are the basics requirements of an advertising campaign to drive visitors to your stand, all this for just 3 days of the 365 available.

If your company is spending anywhere upto 25% of the marketing budget on usual trade shows then you need to show the Return on Investment. Or perhaps your company would like to show but your budget cannot stretch to make a large presence amongst your rivals?

So, overlook about paying for expensive travel, stands, glossy literature. Instead reflects on the key issue - the efficiency of your company’s products and services.





Online trade show

Value of their business: Online trade show also offers marketers a reasonable solution to get a good value of their business in international market.

Capture the international markets: Online trade show is the part of continuous campaign and it also brings qualified leads that help your sales team to capture the international markets.

Now, one has to not pay expensive travel, stands, literature for the online trade show globally.

Trade show providers www.made-from-india.com for an example have helped marketers to grab numbers of global clients that now dealing online. Online trade show of your products that are available 365 days a year is handled by using a b2b portal. Online trade shows also contain information about company, products, offers, news, etc. Online trade show offers trade deals in a cost effective and targeted way that creates brand awareness in global market.

So, discover more about exhibition, trade show. Expand your company, products and the business services to grab online marketing opportunities at www.made-from-india.com

Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .

If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.

Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.

Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:

a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.

b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.

c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.

d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .

e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.


f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.

g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.

h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.

i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.

The list of advantages are more and more …….just think once again !

Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .

Gone are the days when one has to send communication through letters, fax or by other modes , today is the world

of hi tech communicating modes say e-mail, sms, mms etc.

Trade show :
New media of internet has dominated the business as well, so is the high time when online exhibition should

replace the offline exhibition. Since, online exhibition has following benefits:

a) No traveling
b) Deep reach
c) Less cost
d) More profit
e) 24 hrs live
f) No international boundary
g) More ROI
h) More exposure

in the history of b2b portals of the world including India , the online exhibition is for the first time

introduced by www.made-from-india.com which is going to see not only area specific exhibitions but also industry

specific exhibitions.

The first phase of exhibition is to start from 14 December 2008 and will last unto 31st January 2009 in which

prominent exhibitors of Indian industrial belts i.eAhmedabad, Aurangabad, Rajkot, Mumbai, Surat and vadodara

will be highlighted.

During second phase, from 15the February 2009 to 31st March 2009, industry specific exhibitions will be for

cotton, pharmaceutical, plastics, chemicals etc. This will also highlight some prominent manufacturers from

entire world, since industry specific will be international exhibition.

This exhibition is going to be a great boon for manufacturer, exporters, importers, traders etc of entire world.

B2B ONLINE EXHIBITION- AN ERA OF ONLINE REVOLUTION

Exhibition is one of the glamorous media for exploring business branding and finding new avenues of expansion as

well.

I remember the days during 2003, when I was working in one automobile accessory parts manufacturing company and

the company was very aggressive in media participation. The entire emphasis was on Exhibition.

Those days were very hectic. Before, the exhibition was to start long brain storm sessions with technical team

and reporting to top brass for strategy for the specific exhibition was normal for almost every week. Also, at

times, had to complete all formalities of visa and et all , so that I can safely land in international territory

for new international territory of business for the company.

With the completion of new exhibition, the tension of attending the one was on the chart and again the same

cycle .The same type of preparations and activities were at par with daily sops of channels.

Once, I had to make a last minute visit to Nairobi for an international exhibition. I alongwith my team reached

in late night , unfortunately the hotel denied to honor their commitment of booking and the very next day , we

were also supposed to look fresh so that visitors can be attended in a sophisticated manner. The night was very

long by the time we settled for some roof for our head.

All such experiences taught me one lesson that attending an exhibition successfully requires preparation for

every phase:


Tracking exhibition on regular basis.

Choosing and getting a stall booked.

Pre-preparation for attending an exhibition including accommodation and other reservations.

Making stuffs for distribution and packing it for transportation.

Study of participants of a particular exhibition.

Reaching in advance.

Attending the days of exhibition and explaining to visitors.

Compiling all data’s of probable’s and packing on completion of exhibition.

Reporting on exhibition to management and action plan.

Over twenty five years of experience in attending exhibition and trade events, I always wish that if I had some

alternative to attending an exhibition. Since offline exhibitions are very expensive, time consuming, requires

intense traveling, devotion of entire days during exhibition, limited reach to the visitors and participants of

exhibition and requires extensive preparation.

Finally, I got online B2b exhibition not only as an alternative but is more effective and advantageous than

offline exhibition. Really, want to know how, then Pl read it very carefully:

No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of

time and from any part of the world can see the exhibitors products and services. No international boundary

exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier

of international boundary. Since, entire world is for business and b2b portals just make it happen.

No Traveling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor

need to travel to see the products or services of the exhibitors.

Very Less Cost - The cost for traveling , lodging and boarding, cost of distribution stuff and manpower gets

reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire

world is pointing on costing.

No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time

for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and

find the products and services of his/her need. This is not possible with offline exhibition. With such

innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit unto the

place of offline exhibition but as per their convenience , it can be explored .


Maximum ROI- Business world always care for return on investment i.e. profit , for them online exhibition

always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted

genuine audience but also more people can participate in exhibition.


Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or

call as entire details are available. It makes communication more effective and fast as well.


Maximum Exhibition can be attended- One can attend atleast 5 online exhibitions at the cost of 1 offline

exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle

again after visiting one exhibition before preparing for participating the other one.


Tension free- The term tension can include any and everything which is associated with offline exhibition.

Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances

of success.

The list of advantages are more and more …….just think once again, but I really wish it had been in existence

atleast ten years back as well.

The author is an exhibition advisor to www.made-from-india.com