Search Engine Optimization News Blog

Yahoo may be the place to SEO for sports! Turner Broadcasting is taking over the website for the National Basketball Association this fall, and will be handling it along with the sites for the PGA Tour and the National Association for Stock Car Auto Racing.

All of the opportunities for search advertising, display and sponsorship for the NASCAR, golf and NBA pages on Yahoo Sports will be exclusively available through the Turner network. This will include digital resources from nearly twenty Turner properties in the Sport, News and Entertainment field.

Yahoo brings targeted advertising tactics and a broad fan base to the table, and the deal is expected to widen the audience for Turners broadcasts and advertising power. Leagues managed by Turner will get increased exposure as well to aid in brand strengthening.

For Yahoo, the benefit lies mainly in the access they will have into the Turner resources online at NBA.com, PGATOUR.com, PGA.com and NASCAR.com, and the video and editorial content as well. Live and on demand video and leader board info will also be included.

Turner hopes to gain extra support among Yahoo users as the availability of enhanced event coverage is made available. The company’s nation audience is expected to provide leverage for the planned ad platform and result in a wider distribution of content.

Perhaps the sports angle will pay off for people with sports related sites as interest picks up in Yahoo. Optimizing for the secondary search engine may make a whole lot of sense if it becomes the go to place for sports aficionados.

Todd Teresi, senior vice president of Yahoo’s Publisher Channel announced the deal Thursday, alongside David Levy, president of Turner Broadcasting Sales and Turner Sports.

“By aligning with Turner and enabling them to extend Yahoo inventory to sell to advertisers, we will engage the most targeted audience of sports enthusiasts available on the Internet,” said Teresi. “This announcement builds on our strategy to be both the starting point for consumers seeking the premier sports content and to be the choice for leading Internet publishers looking to maximize their revenue potential.”

Yahoo is getting their fingers in a lot of pies. What does this mean in relationship to the advertising partnership with Google, and what impact will Google have on this deal?

Google continues to say that an independent Yahoo is best for all concerned. On the other hand, it is interesting to see so many major decisions in the few weeks left before the stockholders meeting in August, and the pending decision about the board.